CASTROL REBRANDING PRINT CAMPAIGN
IDEA
Life is a journey marked by countless milestones—some expected, others surprising. Through every twist, turn, and mile, Castrol Motor Oil is there to keep your engine running smoothly. This campaign connects everyday driving with the emotional and cultural benchmarks that define who we become, reinforcing the idea that Castrol doesn’t just help you get there—it helps you arrive ready for what’s next. This mix of emotional, humorous, and culturally sharp lines gives the campaign its human voice—one that understands the road ahead is as much about growth as it is about getting from A to B.
Headline: 10,000 miles until it’s just called marriage. From equal rights to equal marriage, life is full of milestones. Calculate yours at CastrolGTX.com
Headline: 15,000 miles until you pick up hints, instead of clothes. From needing to be heard to listening to her needs, life is full of milestones. Calculate yours at CastrolGTX.com
Headline: 200,000 miles until the zombie apocalypse unifies the House. From pointing fingers to eating them, life is full of milestones. Calculate yours at CastrolGTX.com
Headline: 55,000 miles until “Designated driver” means shuttling your kids to soccer practice. From late nights out to early morning practice, life is full of milestones. Calculate yours at CastrolGTX.com