ESPN PRINTS

Project: Fuera de Juego.

Role: Art Director

In this print ad for ESPN Deportes’ Fuera de Juego, we tapped into the legend of Paul the Octopus—famed for his flawless World Cup predictions—to make a bold statement about the show’s elite soccer analysis. By placing Paul in front of a TV, we cleverly positioned Fuera de Juego as the go-to source even the world’s most accurate predictor would trust. Insight meets instinct—because smart minds watch smarter coverage.

Project: Golpe a Golpe.

Role: Art Director

For ESPN Deportes’ Golpe a Golpe, we captured the raw intensity of boxing by replacing jump rope handles with branded ESPN microphones. The visual twist delivers a knockout message: this isn’t just training—it’s hard-hitting journalism. A bold metaphor for the show’s relentless analysis and punch-for-punch commentary.

Project: El Clásico.

Role: Art Director

This poster for ESPN’s El Clásico reimagined the legendary rivalry between Real Madrid and Barcelona through the lens of a traditional Spanish bullfight. By channeling the visual language of the corrida, we framed the match as more than a game—it’s a cultural showdown of pride, passion, and dramatic competition. A bold tribute to the spectacle and stakes of Spain’s greatest football rivalry.