Alejandro Ramirez
Creative Director / Art Direction
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Alejandro Ramirez, Creative Lead, Art Director, Austin, IBM Z PERVASIVE ENCRYPTION DEMO

IBM Z PERVASIVE ENCRYPTION DEMO

 

DESCRIPTION

IBM aimed to showcase how extensive use of encryption through IBM Z significantly reduces the risk and financial impact of data breaches while helping meet complex compliance requirements. Given the complexity of encryption implementation, the challenge was to communicate the process clearly and simply to a diverse audience.

ROLE

As Creative Director, I supervised a team of three — UX designer, copywriter and graphic designer — guiding the concept, design, and development of an interactive demo. Our goal was to break down pervasive encryption into an engaging, easy-to-understand experience that highlights its value as a security best practice.

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LANDING PAGE

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RESULTS

The interactive demo increased understanding of IBM Z encryption by 60% in user testing and contributed to a 35% rise in qualified leads for IBM Security solutions. Client feedback praised the clarity and impact of the presentation, which became a key asset in IBM’s sales and marketing toolkit.