IBM ASSET PERFORMANCE MANAGEMENT 

IDEA

This 90-second video was created to spotlight IBM’s Asset Performance Management (APM) solution for the IoT team, translating a complex enterprise software offering into a clear, engaging story. Using sleek visuals and a sharp narrative, the video demonstrates how APM harnesses AI and advanced analytics to optimize operations, reduce downtime, and improve decision-making. It emphasized IBM’s leadership in enterprise asset management by showing the real-world value of smarter, data-driven performance.

ROLE

As the Creative Director, I led the creative strategy and direction, working closely with a copywriter and video editor to shape the concept, structure the messaging, and guide the final execution.

RESULTS

The video quickly became a key asset for IBM’s IoT sales team, helping reduce average onboarding time by 15% and increasing landing page engagement by over 20%. It was also adopted across internal training and client demos, streamlining APM education company-wide.