BACKGROUND
COVID-19 severely impacted Austin's Hispanic community, with this group accounting for 54.5% of hospitalizations, 52% of cases, and 50% of deaths, despite comprising only 34.3% of the city's population.
THE IDEA
Centered on the idea that safety measures are acts of care, not burdens, we turned walls into educational centers. By embedding QR codes into each mural, we transformed public spaces into powerful tools for awareness and action. To bring this vision to life, we partnered with local Texas artists, giving them creative freedom to express their interpretations of this historic moment. Each mural became a unique reflection of the artist’s perspective on the pandemic, creating a rich, varied landscape of public health messaging across the state of Texas.
NO SEAS WEY COVID-19 MURALS
NON-TRADIONAL MEDIA
Stickers and pins were handed out to passerbyers to help promote the No Seas Wey initiative.
PRESS COVERAGE
RESULTS
The "No Seas Wey" campaign achieved a profound impact on the Hispanic community in Austin and beyond. The murals not only beautified public spaces but also provided an accessible, impactful way to engage with critical health information. Local media outlets covered the project, amplifying its reach and helping to normalize mask-wearing and other safety practices as essential acts of community care.
ROLE
Co-created and led the creative direction for No Seas Wey. Developed the campaign concept, brand identity, and integrated communications strategy while collaborating with local artists, creatives, and community partners.