BURGER KING PROMOS
THE CHALLENGE
Burger King needed to highlight its value menu offers in a way that was clear, catchy, and culturally resonant. The challenge was to differentiate Burger King’s deals—like the Whopper Jr., sandwiches, and sides—while still reinforcing the brand’s irreverent and playful tone.
THE IDEA
We developed a series of 30-second TV spots anchored around relatable, humorous scenarios paired with strong visuals and audio cues. Each commercial connects the affordability of Burger King’s menu with everyday moments:
DANGEROUSLY GOOD
IRRESISTIBLE
BIG SAVINGS
STRONG IMAGES
RESULTS
The campaign increased perception of value among target audiences in local markets, driving traffic and trial through clear call-to-action framing of price points. At the same time, it reinforced Burger King’s playful brand voice to stand out in a crowded QSR category, while delivering scalable creative assets adaptable across TV, digital, and in-store channels.
ROLE
As the Art Director, I helped develop the overarching concept, tone, and visual style. I oversaw production from filming through post-production to ensure brand consistency, pacing, and humor, keeping the work aligned with business goals.