IBM POWER SYSTEMS
THE CHALLENGE
For many business partners, transitioning to the cloud felt overly complex and intimidating—hurting adoption of IBM Power Systems. We needed to simplify the story and make migration feel approachable.
THE IDEA
We created a minimalist video series that lived directly on IBM’s Power Systems webpage. Each short video auto-played as users scrolled, breaking down cloud migration step by step with clean visuals and a clear, no-nonsense tone.
RESULTS
The series transformed a daunting subject into an intuitive experience, increasing engagement and helping IBM position Power Systems as the accessible, trusted partner for cloud migration.
ROLE
As the Creative Director, I led the concept and creative execution, shaping the narrative, collaborating with the animator and editor, and ensuring every piece balanced IBM’s brand standards with simplicity. I championed the idea with stakeholders by showing how clarity and restraint would resonate more than technical jargon.