THE CHALLENGE
KOOP Radio needed a visual identity for its 30th anniversary that honored its grassroots spirit while standing out in Austin’s crowded cultural landscape.
THE IDEA
“Amplifying our community voices” — a playful, duotone illustration system where every character, human or animal, has a microphone for a head, symbolizing that every voice matters.
KOOP RADIO 3Oth ANNIVERSARY VISUAL IDENTITY
TYPOGRAPHY
GRAPHIC ELEMENTS
APPLICATIONS
RESULTS
The anniversary visuals became a vibrant celebration of KOOP’s legacy, energizing the community, reinforcing brand pride, and visually reminding Austin that KOOP is a platform where all voices can be heard.
ROLE
As a certified KOOP programmer, I led the creative direction end-to-end: from shaping the concept to refining illustration, typography, and brand alignment, ensuring the design captured KOOP’s eclectic, inclusive identity.