THE CHALLENGE
The House Gallery set out to redefine what a gallery could be: not just a place to view art, but a living space where art and home design coexist. To succeed, it needed a brand identity that captured this unique vision and invited audiences into its playful, inclusive world.
THE IDEA
Create a brand system that merges imagery and text in unexpected ways—mirroring the gallery’s philosophy of blending art with function.
HOUSE GALLERY BRANDING
RESULTS
The result was a distinctive and versatile identity that positioned The House Gallery as both a cultural space and a functional one—welcoming a broader audience and reinforcing its mission to reclaim the “home” as a site of artful living.
ROLE
Collaborating closely with founder Noah Marion, we shaped the brand identity from concept to execution, and pushed for a playful yet sophisticated design approach that broke conventions while staying true to the gallery’s mission.