BRIDGESTONE SUPER BOWL SOCIAL MEDIA COVERAGE
THE CHALLENGE
As the NFL’s official sponsor, Bridgestone needed more than a logo on the field—they needed cultural relevance during the biggest advertising moment of the year: the Super Bowl. The challenge was cutting through the noise in a way that felt true to the brand’s DNA of performance and innovation.
THE IDEA
We launched The Daily Tread—a digital tabloid delivering real-time Super Bowl XLIX coverage through the lens of Bridgestone’s brand pillars. From live-tweeting game highlights to reacting to cultural moments, we transformed sports commentary into branded storytelling.
RESULTS
The campaign tripled Twitter engagement, boosted brand mentions by 40%, and positioned Bridgestone as a dynamic player in the cultural conversation—not just on the sidelines.
ROLE
As a Sr. Art Director, I helped guide the concept development, aligning writers, designers, and strategists under one agile content engine. I also worked directly with stakeholders to sell the idea, gaining buy-in by showing how fast, witty coverage could both elevate the brand and protect its voice on game day.