DEWAR'S OOH CAMPAIGN
THE CHALLENGE
Dewar’s wanted to connect its “double aged” whisky story with a younger generation who value authenticity and resilience.
THE IDEA
We turned the aging process into a metaphor for life itself—spotlighting cultural figures who had faced adversity and emerged stronger, wiser, and more refined. Just like Dewar’s, they proved that true greatness takes time and pressure.
RESULTS
The campaign reframed whisky heritage for a new audience, elevating Dewar’s as not just a drink, but a symbol of resilience and craft that gets better with time.
ROLE
Art Director