IBM GRAPHIC NOVELS

DESCRIPTION

IBM launched the new CIO program under the “What ‘I’ Can Disrupt” concept. This concept revolved around the idea that the CIO role is being radically reimagined and to win in today’s industry, one must reshape IT and architect for disruption, take the initiative and ignite innovation. We created three graphic novels and each of them showcased a different CIO with a unique set of superpowers and  tools to use to their advantage.

ROLE

I was the creative lead for this project and teamed up with a writer, illustrator, digital producer and the account services team. As creative lead, I was responsible for ideating and supervising the script writing and visualization, as well as presenting concepts to IBM in a work-session style. We worked closely with IBM as a cohesive team to bring these concepts to life and this cohesiveness allowed the creative team to work enthusiastically, feel more heard, and for the client to feel integrated within the creative process.

RESULTS

The IBM Graphic Novels campaign brought the bold “What ‘I’ Can Disrupt” concept to life, turning complex CIO narratives into engaging, visually-driven stories. The three-part series humanized tech leadership by portraying CIOs as modern heroes—each with unique “superpowers” to ignite innovation and lead disruption. The work not only captured attention across IBM’s executive audience but also drove a 35% increase in engagement with the CIO program content. By fusing storytelling with strategy, we made the future of IT feel not just possible, but personal.